Titanium Apple Card... a Curve Metal killer?

Early reports from today’s announcement suggests a card that replicates Curve features is to be released by Apple.

Hoping Curve can maintain its distinction but this can’t be good news for this Brit brand.

EDIT: appears the card won’t act as an actual wallet but as a proper credit card so no overlap with Curve.

Also mention of 2% cashback - fine in the USA but can’t see any way they can offer that this side of the Pond!

1 Like

Probably will not come in EEA in years :slight_smile:

1 Like

@ediflyer The card is also pretty mediocre as far as US cards go. There are plenty of cards that provide 2% cashback on all transactions, not just Apple Pay transactions.

3 Likes

I think the main issue is that it would devalue Curve metal. The apple card is meant to be made form titanium (I think) and the people who want a metal card can now just get one from apple. Curve metal is pretty scarce for features anyway and having apple bringing out a metal credit card with no fees, much like curve, and 2% cash back makes you wonder why even go for Curve metal, assuming you already have insurance from somewhere else. All that’s left would be Lounge access which, as on now, is still not available, and that you can keep all your cards in one. In that case it would be cheaper to get a Curve blue card, that keeps all your cards and then an Apple metal card for the cashback and no fees perks.

1 Like

Look at how long it took for Apple Pay / Google Pay to arrive in Europe, its not even released yet with every bank or all EEA countries. Then you know how long it would take for any new card to arrive here :wink:
Also keep in mind that bonus & cashback is much higher in the U.S. than in Europe, you usually get 50k sign up points / miles with most cards.
You can’t offer that here since interchange fee is much lower in Europe

2 Likes

The recent announcement of Apple Card is very interesting and has the whole industry talking this morning.

From initial reading Apple Card is credit card programme, with a ‘titanium’ card being offered to use at merchants that don’t accept Apple Pay. The physical Apple Card will bear no card number, CVV security code, expiration date or signature on the card - which could present its own acceptance issues.

Offering 3% instant cashback on all Apple spend, 2% on all Apple Pay spend and 1% on Apple card spend is definitely a proposition that will appeal to many, considering the often convoluted nature of cashback redemption on UK & EEA credit card programmes.

We are currently reviewing our own Curve Rewards programme with the aim to release a new and improved proposition across all of our product tiers.

As @Lucas alludes to, Apple Card is not yet available in the USA and no UK or EEA launch date has been given. Similarly, there are still countries within Europe that are not yet Apple Pay accessible.

I would imagine that N26, Revolut & and all other FinTechs that issue metal cards will be watching this development keenly over the coming months. For now, we are continuing to work on delivering the best Curve Metal experience we can. We apologise that things have moved slower than we promised but rest assured that we are on it!

7 Likes

I think most of users here have heard about Apple Card. This Bloomberg article provides insight into the current beta testing before launch. There’s a lot of similiarities between Curve and Apple. The main difference is minimum 1% cashback on everything with instant return, which beats both AmEx Platinum Cashback and Curve Cash by taking the best of them both.
Note this:

The credit card is scheduled to launch first in the U.S. in the next few months, but Apple has began discussing an expansion into Europe with financial regulators, a person familiar with the talks said.
https://www.bloomberg.com/news/articles/2019-06-19/apple-expands-goldman-card-test-to-thousands-of-retail-workers

Well we have some competition now with Apple whilst their metallic (titanium) mastercard is rolled out the initial details look promising

Apple Card provides cashback for usage (2% for regular purchases and 3% on Apple purchases) and also introduces new ways to manage spending. For example, it could track where you shop with a heat map to show you, via Apple Maps, that you’re dropping too much into the coffers of Costa Coffee.

It also makes budgeting a lot easier. As Apple puts it: ‘purchases are automatically totalled and organized by color-coded categories such as food and drinks, shopping and entertainment.’

it would be great to see how curve steps up to this … still waiting on all the features roll out from the email sent in 2018 (Lounge Key , spreading of purchases to pay back )

it would be nice if the cashback was not limited to 3 months so makes rewards nicer to all the curve customers and better graphics on the spend and budgeting would be helpful.

2 Likes

Discussion on this subject already started in another topic:

1 Like

I think most of users here have heard about Apple Card. This Bloomberg article provides insight into the current beta testing before launch. There’s a lot of similiarities between Curve and Apple. The main difference is minimum 1% cashback on everything with instant return, which beats both AmEx Platinum Cashback and Curve Cash by taking the best of them both.
Note this:

The credit card is scheduled to launch first in the U.S. in the next few months, but Apple has began discussing an expansion into Europe with financial regulators, a person familiar with the talks said.
https://www.bloomberg.com/news/articles/2019-06-19/apple-expands-goldman-card-test-to-thousands-of-retail-workers

I wouldn’t expect the high amount of cashback here.

Apple can provide that because it’s near to the amount of interchange that they charge those accepting payments using the cards.

There’s very small caps on interchange in the EU which means it’s v unlikely to be feasible.

That is why credit cards with cashback are so common in the US and not so much in the EU.

1 Like

Agreed, @JackO. I think 0.5% on everything + 0.5% on ApplePay is most likely. In the UK even this HALVE would be enough to become market leader.

I reckon Apple could start their own payments system in Europe based on Apple Pay only.

Just require all acquirers to support it if they support Apple Pay. Then it dodged the regulation around interchange fee caps and I enjoy 2-3% cashback :slight_smile:

…at the cost of a rise for all users though :slight_smile:

That’s what Amex does by the way.

1 Like

No chance of Apple offering anything like that reward here. Look how good all the credit card deals are in the USA compared to here.

1 Like

(topics merged)

1 Like

Just read that there will not be contactless support.


It makes the physical card purely backup option. Basically, Apple Pay or nothing.

1 Like

You can’t compare the US market with the EEA market. In the EEA, Regulation (EU) 2015/751 limits interchange fees to 0.2% for debit cards and 0.3% for credit cards. 1% cashback would be unsustainable in the EEA.

1 Like

What about under my idea of introducing their own payment scheme?

This wouldn’t be subject to caps if Apple issued these directly.

1 Like