The recent announcement of Apple Card is very interesting and has the whole industry talking this morning.
From initial reading Apple Card is credit card programme, with a ‘titanium’ card being offered to use at merchants that don’t accept Apple Pay. The physical Apple Card will bear no card number, CVV security code, expiration date or signature on the card - which could present its own acceptance issues.
Offering 3% instant cashback on all Apple spend, 2% on all Apple Pay spend and 1% on Apple card spend is definitely a proposition that will appeal to many, considering the often convoluted nature of cashback redemption on UK & EEA credit card programmes.
We are currently reviewing our own Curve Rewards programme with the aim to release a new and improved proposition across all of our product tiers.
As @Lucas alludes to, Apple Card is not yet available in the USA and no UK or EEA launch date has been given. Similarly, there are still countries within Europe that are not yet Apple Pay accessible.
I would imagine that N26, Revolut & and all other FinTechs that issue metal cards will be watching this development keenly over the coming months. For now, we are continuing to work on delivering the best Curve Metal experience we can. We apologise that things have moved slower that we promised but rest assured that we are on it!