Hi! You know those “Year in Review” websites that Spotify has every year? Showing you how many songs have you listened to, what genres, etc.
Well, what do you think of Curve making a similar thing? It could be a feature in the app, a tab in the potential new Web app version, or simply an e-mail. I think there’s a lot of data Curve has about our spending and it could be a nice way to summarize it and also a marketing opportunity for Curve (I’m sure there are some users who would want to share their summary). To be honest, it shouldn’t be too hard to design and code too and it should be possible to do something like that even this year.
Here are some things such summary could include:
- the number of times we used the Curve card in 2019 (could be called “your Curve number” or something catchy like that),
- the total amount of money spent with the Curve card this year,
- the most popular spending category (or overall spending by category),
- same with underlying cards,
- monthly spending chart (did we spend most during summer vacations or right before Christmas?, most/least active spending month),
- how many times we did Go Back in Time,
- most expensive purchase of the year,
- least expensive purchase of the year,
- how much we saved in foreign exchange fees,
- how much we spent abroad/online,
- a map showing all countries we used Curve (just in 2019, or showing different colors/shades for before/in 2019),
- how much Cashback we earned during the year (Black/Metal subscribers only),
- how many people we referred in 2019 and how much £ we got for it.
Of course not every of those would have to show up for every user and it could be adjusted algorithmically (for instance hiding the information about referrals if you didn’t refer anyone). Anyway, I think there’s a lot to develop about this idea, and it could become a simple and fun thing. You could also include some information about plans for 2020 in Curve in general in the same message, which could make for a more engaging message than a plain non-personalized e-mail like last year.
What do you think? Would you like to know the information from such summary? Would you share some of it (without the most private data, of course) on social media?